Populum Celebrates International Day of Charity
Community Sep 05, 2019

Populum Celebrates International Day of Charity

by Caitlin March

Today marks the International Day of Charity!

Populum products designed to be a part of a daily wellness ritual and hope that all can maintain a healthy lifestyle, including mental health and physical wellness. We believe in service to oneself and to others, and we put that belief into practice through charitable donations, community service, and by partnering with organizations that provide awareness, education, and services to those living with a mental illness.

Giving is something that Populum’s founder, Greg Parker, has valued since the beginning. “I started Populum to act as a force of good, so it’s important for us to support charitable organizations we care deeply about. We actively partner with organizations that focus on mental health and animals, two things we are very passionate about, and will continue to do that moving forward.”

We’re celebrating this International Day of Charity by recognizing our charitable partners. We encourage you to check out these amazing organizations spreading healing and hope.

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Teen Lifeline is a 24/7/365 confidential crisis hotline for teens based in Arizona, whose mission is to prevent teen suicide by enhancing resiliency in youth and foster supportive communities. From 3-9pm, other teens are trained and available to answer calls. Since its inception, Teen Lifeline has trained over 1,500 adolescents in Life Skills Development as Peer Counselors in the program. Additionally, more than 60,000 individuals are reached through Teen Lifeline's community education programs in middle schools and high schools every year. They envision a world where all youth possess a sense of connectedness and hope for the future. For help statewide in Arizona: 1-800-248-TEEN (8336) For Teens outside of Arizona: 1-877-YOUTHLINE

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Members of the Populum team have found themselves involved with animal rescue and adoption, and we partnered with Cool Cats Animal Rescue in Phoenix earlier this year after their rescue/transport vehicle had been totaled in an accident. Cool Cats is focused on helping animals that are often overlooked. This includes community & TNR cats/kittens, e-listed dogs from county shelters, cleft palate, puppies, aggressive and other “less desirable” pets that may need extra TLC, time, patience, and understanding before finding their forever homes.

They are committed to building a supportive community of fosters, trainers, veterinarians, and resources for the animals that they believe are in the most need. They have partnered with other local rescues, a veteran’s assistance program, a homeless assistance program, and a working cat program (mousers) to form creative solutions for our rescued animals.


Most recently, our team had the opportunity to tour HETRA (Heartland Equine Therapeutic Riding Academy) in Gretna, Nebraska. HETRA serves a variety of participants including children and adults with disabilities such as cerebral palsy, spina bifida, muscular dystrophy, cystic fibrosis, brain tumors, head or spinal cord injuries, visual impairment, autism, development delays and strokes. In 2014, HETRA served 192 unique participants (both children and adults) per week and their goal is to continue to expand the program this year. Our leadership team is looking forward to spending time as a group assisting with bigger projects around the HETRA facilities later this year!

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