Product Aug 25, 2020

Populum Keeps It Simple: Why Less is More in the CBD Industry

by Taylor Hogan


The CBD industry is like no other. It’s one of the few times in the U.S. that a historically prohibited product was legalized to sell on the open market. With legalization, a lot of hype around CBD garnered an explosion of brands and products - often jokingly called the “green rush.” This transition has come with some problems. Because products are still largely unregulated by the FDA and USDA, the industry lacks transparency, testing guidelines, and label standards. In this young market, companies are quickly taking advantage of using the “CBD” buzzword to make false claims and put out misleading advertising.

On top of all this, customers are further confused when they shop for CBD because there are SO MANY options. When you visit a CBD store or shop online, you'll find dozens of different types of tinctures, ranging from different sizes, concentrations, flavors, and ingredients.

For a customer that’s new to CBD, they are quickly confused trying to choose between the "Classic," "Signature," or "Gold" formula. What’s the difference? Does one work better than the other? Customers are then faced with the tough choice between different applications of CBD - ranging from vapes, gummies, lotions, drops, to even something as bizarre as CBD-infused pillows.

To alleviate some of the confusion and to make the shopping experience better for our customers, Populum has made the decision not to jump on the expansion bandwagon and to keep our product lines clean and simple. Here is why.

The full lineup of Populum CBD Products including Zen Pets, Supplements and Skincare all made with Full-Spectrum CBD

We believe in the pure benefits of hemp CBD.

From the beginning, Populum has believed in the benefits of hemp. The seeds of the hemp plant are considered a superfood. Hemp fibers are used to create things like rope, canvas and clothing. CBD, the non-psychoactive compound extracted from the aerial parts of the hemp plant, is known for aiding the body’s endocannabinoid system.

CBD oil has been used for thousands of years in its simplest form. Today, as innovation drives more types of CBD products to enter the market, the more gimmicky the products have become. For example, CBD pillows recently hit the CBD market trends. These CBD-infused pillows are meant to help the user relax at night. However, there is no scientific evidence backing up the claims, and many reviews reveal they do not work.

Populum has dedicated its resources on consciously developing a limited line of products for its efficacy. This is because the Populum team believes in the long-term benefits of hemp. And those benefits can’t be passed along to the consumer if our product does not work.

From day one, our focus has been in cultivating lasting relationships with our customers, especially through our subscription program. We’re proud to have many customers who have used Populum tinctures consistently over the past 3 years. While we’ve had a few critics who nit picked our lineup for having less choices, we believe that quality will always come before quantity.

We want to keep things simple for people trying CBD for the first time.

Consider the hundreds of brands and products that you can choose from in the current CBD market. Many customers are new to CBD and can feel overwhelmed by the abundance of choices when starting out. A refined selection of products at Populum has made it easier for our customers to find exactly what works best for them, without the stress of the “too much to choose from” phenomenon.

That’s not to say, Populum hasn’t been hard at work on improving our products. In the last year, we have made all our products vegan. We’ve updated our Cold Rub to be paraben-free. We’ve developed samples of our products so that customers can try them before purchasing. And we’ve released a limited edition Unflavored CBD Oil. This fall, we expect to release a much awaited 2,000mg Full-Spectrum Hemp CBD Oil.

To top it off, Populum was the first in the industry to offer a truly risk-free trial. Populum makes it easy to try any of our products with a no-question-asked 30 day return policy. It is as simple as selecting and ordering a product, trying it consistently during the 30 day trial, and if it isn’t for you, we allow a full refund and free return shipping, no questions asked!

All the ingredients of the Lavender CBD tincture dropper next to hemp seeds and lavender, showcasing the clean ingredients used to make the product.

We believe in simple, clean ingredients.

Populum believes that getting the benefits of CBD should not be complicated or confusing. Our products are not packed with a long list of ingredients and chemicals that are hard to identify or even pronounce. Our products contain simple, clean ingredients that are natural and good for the body.

You might ask wonder why don't all CBD companies take this approach. Creating a formulation of simple, clean ingredients requires more R&D and upfront cost. Sugars, chemicals and preservatives tend to be easier and cheaper to produce, but Populum values quality and safety as our number one priority. Unlike some other CBD companies, we do not cut corners on our ingredients, quality inspection, or third-party lab testing.

For example, here is a list of Populum’s Classic Full-Spectrum Oil Tincture ingredients:

  • Full Spectrum Hemp Extract: Contains multiple cannabinoids & terpenes. In addition to cannabidiol (CBD), there are many other cannabinoids and terpenes that are naturally occuring in hemp plants.
  • Hempseed oil: Considered a diverse and balanced oil, hempseed oil provides essential fatty acids, vitamins, and various minerals

  • Cold-pressed orange oil: This essence is used to accent the flavor of the hemp oil. Experience how adding citrus can make a world of difference
  • Grapeseed Oil: An excellent source of omega-6 fatty acids and antioxidants to help strengthen your immune system and overall health.

  • Coconut Oil: Contains fatty acids that are immediately converted into energy when consumed; boosting metabolism and immune system

Along with a small amount of stevia for taste, that’s it!

Why include extra oils? The hempseed, grapeseed, and coconut oils actually act as a carrier for the CBD. The absorption rate is improved, allowing for your body to better take in and process the CBD. When considering CBD products, the only other ingredients should be used either for taste or for absorption purposes. Watch out for added fillers that simply do not have any benefits.

Populum is also non-GMO and gluten free. The majority of Populum’s products have less than 5 ingredients. What you see is what you get - which is pretty important when it comes to any wellness products.

The Bottom Line

So when it comes to keeping it simple, yes -- Populum has a smaller product line. Each product is carefully chosen, developed and tested to meet the needs of our customers. We never want to produce anything just for the sake of creating something new or to jump on a new fad. Give a Populum product a try and rest assured it is a product you can trust.

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