Announcements Nov 01, 2019

Populum Introduces Rescued Pets CBD Program To Raise Awareness

by Gunhee Park

Populum Pet Adoption CBD Program

Each year, approximately 6.5 million companion animals enter animal shelters throughout the United States. Of these, two to three million animals are euthanized, and the Humane Society estimates that 80% of these animals -- about 1.6 to 2.4 million of them -- are either healthy or treatable, and could have been adopted into new homes.

“Two to three million animals are euthanized each year. 80% of these animals...are either healthy or treatable, and could have been adopted into new homes.”

A few years, I got involved in and soon became passionate about rescuing animals. Since 2015, my wife and I have rescued 2 dogs, fostered 3 more, and volunteered with animal rescues while living in Texas, Arizona, and Nebraska. What started as a simple curiosity from wanting to get a dog soon grew to an active interest in helping animals that are put in poor circumstances because of human mistreatment and ignorance.

Of the millions of animals that are put to death each year, we know that many of them could be saved if more people simply adopted their pets. According to The American Society for the Prevention of Cruelty to Animals (ASPCA), 46% of owners obtain their dogs from breeders or private parties, while only 23% go through animal shelters, such as the Humane Society.

“What started as a simple curiosity, from wanting to get a dog, soon grew to an active interest in helping animals that are put in poor circumstances because of human mistreatment and ignorance.”

As a company that cares deeply about the well-being of our own pets and our customers’ pets, we realized that we could utilize our brand to help spread awareness about the benefits of adoption, not only for the animals themselves, but also for their human owners!

Benefits of adopting and fostering

Benefits of adopting and fostering

Aside from the obvious benefits to the millions of animals that are left without homes every single year that would be housed and loved, adopting and fostering an animal is an excellent choice for a variety of reasons.

  • It’s cheaper than going through a breeder. Many rescues and shelters provide all vaccinations and pay for spaying/neutering, which can help save hundreds of dollars.
  • Rescues and shelters already take care of all the vet shots that your pets need
  • You’ll be supporting your community’s animal rescue or shelter
  • You can help break the cycle of animal overpopulation.
  • Many rescues that can help you find whatever type of dog you’re looking for. Looking for a giant dog? There’s a rescue dedicated primarily to help save big dogs - Big Dogs Huge Paws
  • Volunteers at rescues help educate you on how to be a good owner
  • Many shelters already know the personality & traits of the dogs, so you can work with them on identifying the dog that fits your lifestyle
  • You’re saving the life of an animal that could potentially be euthanized or locked in a kennel

How we’re supporting the cause of animals

As a company, we really love animals -- half of our employees are pet owners, and 30% of those adopted or foster their pets. And when we aren’t working hard to put hemp CBD into the hands of more and more people, we love partnering with charities and rescues that promote adoption.

“We’re incredibly excited to launch Populum’s Rescued Pets CBD Program, which rewards customers who adopt or foster animals with a 25% discount on any of our Zen Pets products”
Save on Pet CBD with pet adoption program

This love for animals is a driving force in the products we offer at Populum. Our Zen Pets line features oil tinctures specially-made for pets, and we’ve recently launched an all-natural Hemp CBD Pet Chew product, which is formulated with wild Alaskan salmon and apples.

How Populum’s Rescued Pets CBD Program works

We’re incredibly excited to launch Populum’s Rescued Pets CBD Program, which rewards customers who adopt or foster animals with a 25% discount on any of our Zen Pets products. Many adopted animals have trauma, anxiety, or arthritic problems, and we believe Populum’s Zen Pets products are a great supplement to help your dogs and cats stay calm and happy.

By offering a discount to pet owners who have adopted their pets, our hope is to show our gratitude and to make our products more accessible and affordable for those who have saved the life of an animal.

You can receive a 25% discount on all our pet products to adopted pets through a simple application process. The application is an online form, and we ask pet owners to provide their:

  • Name and Address
  • What pet products you're interested in
  • Identification & proof of adoption/foster

Once you’re approved, you’ll be sent an email with your unique discount code, which can be used on all future orders. Please note, discount codes cannot be combined with any other promotion codes.

Enroll in our pet adoption and foster program here.

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