Education Dec 14, 2020

What Makes It The Strongest CBD Oil? Why Potency Matters

by Taylor Hogan

Anyone new to buying cannabidiol (CBD) oil has faced a large selection of CBD oil strengths to choose from. The strength of your CBD oil depends on the amount of CBD in the product. The potency is a major factor consumers look at when considering the right CBD product for them.

Some prefer a lower concentration product because they think it's cost-effective or because they are just starting out using CBD. However, more experienced users tend to prefer a stronger CBD concentration. These users may want to feel the effects more intensely or have built up a tolerance to lower concentration. But the strongest CBD oil is not always the best for every person. We'll dive into what strong CBD oil is and why potency matters in your CBD oil products.


A bottole of high concentration CBD oil next to a hemp leaf, showcasing that strong CBD oil has a stronger concentration of cannabinoids

What Makes It The Strongest CBD Oil

What is the strongest CBD oil, and what makes it so "strong" anyway? When it comes to the strength of your CBD oil, strength and potency are interchangeable descriptions. CBD oil is a liquid product that consists of the cannabinoid CBD infused in a fatty carrier oil, such as coconut oil. The simple answer would then be: the more cannabinoids in the oil, the stronger the product. The long answer? It's all in the extraction.

You may have heard of different types of CBD products: CBD Isolate, Broad-Spectrum CBD, or Full-Spectrum CBD. One of our previous blog posts goes over the differences in detail, but it all comes down to the process in which the CBD was extracted and the molecular profile of the end product.

The hemp plant is made up of hundreds of cannabinoids, terpenes, and other natural compounds.A CBD isolate is a crystallized or solid powder form made up of pure CBD and nothing else. The product goes through an extensive refinement process to remove any extras, such as THC and terpenes.

Broad-Spectrum CBD is processed so that the THC compound is removed. Like its name, it contains a broad spectrum of compounds, but not the entirety of the hemp plant.

Full-spectrum CBD is often known to be the least processed, as it includes every part of the hemp plant. Full-Spectrum CBD is the hemp plant in its most natural form.

Why pay attention to the type of CBD you are taking when considering strength? An isolate could have an incredibly potent concentration of 3,000 milligrams of CBD, but one may not experience the same effect as taking a 500mg full-spectrum CBD, for example. This is because of the entourage effect—the phenomenon where the experience of full-spectrum CBD is more pronounced than that of an isolate because there are more compounds from the complete plant.


Populum CBD Oil next to a dropper

How To Find The Strongest CBD Oil That's Trustworthy

1. Avoid Outrageously Potent Products

Many people shopping for CBD consider which CBD oil is the strongest as their number one priority. A highly potent product may sound great, but it isn't always the best bang for your buck. Incredibly potent labeled products are everywhere. Some even include concentrations on the label that cannot fit in an average-sized liquid tincture like: 10,000mg, 50,000mg, even up to 100,000mg! It is crucial to stay weary of these outrageous concentration claims.

2. Don't Buy CBD From Amazon

One site that stocks plenty of impossibly-potent CBD products is Amazon. Despite the hundreds of products on the Amazon site, the Amazon policies are extremely clear: You can't sell CBD products on Amazon.

The Ministry of Hemp says it best: "Despite these policies, there are hundreds of suspicious products labeled as CBD on Amazon's marketplace. Anyone selling products containing CBD oil on Amazon is breaking Amazon's rules. That should be a red flag for any consumer, and enough to convince you that buying CBD on Amazon is a bad idea."

3. Make Sure Lab Reports Are Provided

CBD Oil is still a relatively new wellness product, which means choosing a company that is transparent upfront is more important than ever. When considering a strong CBD oil, look at the company's lab results. The lab results should be provided to the customer.

For example, premium CBD oil company Populum double checks accuracy through an internal lab test and conducts a third-party lab test with every single batch. They proactively share the third party lab results by posting them on product pages (see "view lab reports" on any product page) and include the lab results in every shipment.

Populum's manufacturing quality assurance ensures that CBD potency is between the stated amount or up to 10% more than what is labeled. This ensures that all CBD products contain at least the stated amount, but not more than 10% higher than stated.

Populum's 2000mg Tincture is Populum's strongest concentration of CBD oil yet

Populum's Strongest CBD Oil

We at Populum continually monitor and take into consideration company feedback. In response to customers' request for a stronger CBD Oil, we added a new maximum strength 2000mg tincture. Getting the concentration right was important, which is why Populum chose to go for a lighter orange taste in comparison to its classic tinctures. This allowed for maximum strength and potency. The 2,000mg tincture has 66mg of full-spectrum hemp CBD per serving and a healthy mix of rare cannabinoids like CBN, CBG, and CBC.


Who Should Use The Strongest CBD Oil?

For those looking for serious relief, an extra-strength CBD oil may be what it takes to get the job done—particularly if they haven't noticed any reprieve with lower-strength oils. Everyone's body has an endocannabinoid system that reacts differently and uniquely. So who should try out a strong concentration oil like Populum's 2000mg Full-Spectrum CBD Oil?

Those who have used CBD for some time and are familiar with its effects and how CBD works with their bodies are often times the best candidates for a strong CBD oil. We at Populum suggest to all our new customers that they use the "low and slow" method when onboarding to CBD. This means starting with a lower concentration (like a 250mg or 500mg CBD oil tincture) and slowly increasing over time. However, some experienced users may build up a bit of a tolerance to the effects of CBD. In which case, they may seek out a stronger concentration.


Populum CBD explores What is the Strongest CBD Oil? This image shows Populum CBD next to natural ingredients

The Bottom Line

The strongest CBD oil isn't always the right choice. It is important to select the right brand to buy from. A 100,000mg CBD concentration in one bottle is a misleading claim, and should be a red flag for consumers. A stronger concentration CBD oil - like a 2000mg Full-Spectrum Hemp CBD Oil - is an excellent option for those looking to get more out of their CBD or feel more effects. Look for quality and transparency in any CBD product and dose up as needed.

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