Education May 10, 2021

CBD ingredients: What ingredients go into quality CBD oil?

by Kit O'Connell

While quality CBD oil starts with quality hemp extract, other ingredients matter. These include carrier oils, added flavors and other components. Here’s how to pick CBD products with the right ingredients.

The added ingredients which go into CBD oil can make the difference between a great product, and one that’s just okay.

What goes into picking great CBD oil? We thought it was worth looking at CBD ingredients, so our readers understand how to pick the right products. These days, there is so much CBD on the market it can be hard to tell products apart. Especially when so many of them can seem so similar: What’s the difference between two CBD oils? What about when you’re comparing CBD topicals?

CBD ingredients are equally important as CBD itself.

One way to help you choose CBD products is to look at the ingredients list. Which brings us to a very clear rule we think all CBD buyers should follow: if you can’t easily find the ingredients in a CBD product, find another product to buy. When it comes to CBD, transparency is key at every level, from how the hemp is grown to the additional ingredients added. A quality brand has nothing to hide.

Now that we’ve established that basic rule, let's look at the different ingredients you’ll find in CBD oils and how we choose what to put into Populum.

Good CBD Oil Starts With Good Hemp Extract

It all begins with the hemp plant.

Hemp is a plant that’s especially good at absorbing toxins like pesticides and heavy metals. That means it’s extremely important to start with quality hemp plants grown in good soil.

In other words, it’s worth investigating where and how your CBD brand grows their hemp. Populum works closely with the farmers at our Colorado hemp farm to ensure they plant in clean soil under clean conditions.

When in doubt, check for third-party lab results. With every order, Populum provides detailed third-party lab tests so you can ensure that your CBD products are pure, potent and free of toxins. Some of the things Populum tests for include heavy metals, microbes, yeasts, molds and mycotoxins. Every Populum product is free of all these potentially harmful compounds.

Quality and Simplicity: Choosing Simple CBD Products

To create CBD oil, hemp plants undergo an extraction process which creates an extremely pure, raw CBD extract. These extracts are mixed with other ingredients to create the correct CBD dosage for an individual product.

When it comes to quality CBD oil, the only other ingredients other than CBD should be carrier oils, along with optional sweetener or flavoring. We don’t believe that a good CBD oil product should contain a lot of additional hard to pronounce ingredients that just serve as preservatives or filler.

Populum keeps this “simple CBD is better” philosophy across our entire product line. We make sure it’s easy to figure out why we included each ingredient.

Quality and purity matter here too. A good CBD brand carefully sources their ingredients, and assembles them just as carefully to ensure no added impurities enter during manufacturing. Populum’s products are free of parabens, we only use non-GMO ingredients in our CBD, and assemble the ingredients in a cGMP facility, the leading standard for cleanliness.


When it comes to quality CBD oil, the only other ingredients other than CBD should be carrier oils, along with optional sweetener or flavoring

Choosing Carrier Oils: An Important Choice In CBD Ingredients

In CBD oil products, the raw extract gets mixed with one or more “carrier oils,” which help make the CBD easier to swallow and absorb into the body.

In an unflavored CBD oil, you’ll find only CBD and this carrier oil. Even in flavored oils, it’s the biggest ingredient by volume. That means choosing the right carrier oil is extremely important.

It’s even more important when you consider the chemistry of CBD. Without getting too complex, the CBD molecule does not bind with water … and you might remember from science class that our bodies are mostly water. However, CBD does bind to fats, such as those found in the fatty oils pressed from seeds.

Mixing CBD with these fats maximizes “bioavailability,” the amount of CBD our body can efficiently absorb. Inferior oils and ingredients could result in CBD that’s harder for our bodies to absorb.

For our carrier oils, Populum chooses hempseed oil, grapeseed oil, and coconut oil. All three are full of fatty acids and amino acids which we believe increase the nutritional profile of our CBD, especially when compared with products that use inferior carrier oils, such as MCT oil alone.

Populum CBD explores What is the Strongest CBD Oil? This image shows Populum CBD next to natural ingredients

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It’s even more important when you consider the chemistry of CBD. Without getting too complex, the CBD molecule does not bind with water … and you might remember from science class that our bodies are mostly water. However, CBD does bind to fats, such as those found in the fatty oils pressed from seeds.

Mixing CBD with these fats maximizes “bioavailability,” the amount of CBD our body can efficiently absorb. Inferior oils and ingredients could result in CBD that’s harder for our bodies to absorb.

Dietary Concerns and Choosing ‘Clean’ CBD

In 2019, Populum’s founder Gunhee Park (and his wife) made the switch to plant-based diets. Soon after, Gunhee made the majority of Populum’s product line vegan too. That includes CBD oils, capsules, and topical products. We also use only non-GMO ingredients, and our products are even free of gluten.

Even if you aren’t following any kind of special diet, we think you’ll appreciate the care that goes into choosing better CBD ingredients. It means you can count on Populum CBD to be just what’s advertised: simple, all-natural and clean.

Customers often complement Populum on our beautiful packaging. If you look beneath the surface, you’ll see our CBD ingredients themselves are just as worthy of praise. We believe that the best ingredients lead to the best experiences. Try our CBD and see for yourself.

If you’ve ever got questions about our CBD, from the ingredients to choosing the right product, you can always contact us for more information. We’re here to help.

* Author Bio: Kit O’Connell is a writer and journalist from Austin, Texas. His work has also appeared in Yes! Magazine, the Texas Observer, and elsewhere. He served as Editor in Chief of the Ministry of Hemp from 2017 until 2021.

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