Education Jul 16, 2020

When is the Best Time of Day to Take CBD?

by Taylor Hogan

One of the top questions those new to taking CBD ask us is: "What time is best to take CBD?" In order to answer this question, there are several factors to consider. Like what's your reason for taking CBD? What desired effect from CBD are you trying to achieve? And what form of CBD have you chosen to take?

Finding the best time that your body responds to CBD will take some experimenting. That’s why we recommend really using the first 3-4 weeks as an exploratory phase. It is not an exact science, however there are ways to help you find your flow with your daily dose of cannabinoids. To determine the best time to take CBD, to start, ask yourself these three questions:

There are some important things to consider when deciding when is the best time to take CBD

Why am I taking CBD?

When considering what time is best to include CBD into your routine, it is important to consider why you are taking CBD. Think back to when you first started looking into CBD. Maybe you were referred to CBD by a friend, or you read about it online. What benefit was your friend or that article touting? Whatever it was, it’s important to try to establish the proper routine and dosage that could help fulfill your expectation.

Over the past 3 years, we have had the opportunity to serve over 20,000 customers. In the process, we have now received 750+ verified online reviews, and our team interacts with customers on the phone or chat everyday. Through the experience of serving our customers, we’ve found that people use Populum CBD for a wide range of conditions related to health and wellness. It is truly gratifying to hear how much our products have helped a diverse demographic, from veterans, grandparents, professionals, to even our adorable pets.

Due to the wide range of conditions why users take CBD, it is important to determine what your expectations are, and to set a CBD regimen accordingly. For example, a lot of customers like to use CBD to help wind down at the end of the day. In that case, you could start taking CBD after dinner or before bed. On the other hand, if you’re looking for a boost in your wellbeing to take on the day, adding CBD to your morning coffee might be an easy way to establish a routine.

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What form of CBD am I taking?

The form of CBD you take can have a great influence on the time of day you take CBD. Consider the type of CBD for your time of day:

Oil Tinctures

Populum's classic oil tinctures have been the most popular way to ingest CBD, as tinctures tend to have the most immediate effect and are quickly absorbed into the body's endocannabinoid system. Many customers use the oil at night to promote a calm mind in preparation for a good night's rest. A study by the International Journal of Environmental Research and Public Health shows that sleep has a vital effect on brain functions and many body systems.

Yet not all Populum customers use the tinctures at night. Many use a tincture in the morning or during the day. It’s commonly used in coffee. CBD in coffee can be used to help balance out the negative effects of caffeine. Taking CBD in a drink on an empty stomach first thing in a morning can speed up how long it takes for CBD to begin working with your endocannabinoid system.


Did you know that your skin has its very own cannabinoid receptors? If you are using Populum Cold Therapy Hemp Rub for immediate relief, the best time to take it would be after extraneous exercise, or rubbed onto sore muscles. It can also be used before workouts or in the morning to help mitigate inflammation.

Another topical product is Populum's Lavender + CBD Face Oil. Different from the cold rub rub, the face oil is formulated to be part of nightly routines. It's lavender calms and relaxes while providing moisture and essential oils to the skin. A clinical trial published by the National Library of Medicine shows that the scent of lavender promotes relaxation and calmness. This makes including lavender in a face oil a unique way to use CBD to unwind.


CBD Capsules may be a good choice for those looking for a more gradual release of CBD throughout the day. Tinctures are made with carrier oils such as coconut or hemp oil which make it a great option for instant effect. However, for those who are looking for a daily dose of cannabinoids in their routine, the slow release that capsules offer may be the best choice for them during the day.

How much CBD am I taking?

Finding the best time to take CBD depends on an individual's body. Do not be afraid to experiment with CBD to find the perfect flow for your body’s response to it. Consider how much CBD you are taking (Not sure? Learn more here). Populum recommends the “low and slow approach.” Start small and work your way up to a comfortable dose. Populum offers CBD Hemp Oil in 4 different concentrations:

  • 250mg
  • 500mg
  • 1000mg
  • 2000mg

Once you start noticing the effects, consider when those effects would best suit you in your daily routine. Dosing CBD multiple times throughout the day is a common practice, so don’t feel you need to take it once in the morning or once at night. Also try a two or three times throughout the day if that is suited to you.

Why taking CBD consistently is important

All users will metabolize CBD differently, but taking the supplement consistently is key to seeing desired results. Many first-time users will only give CBD a single-dose chance before giving up on it. This is alike to taking a new supplement like vitamin-D once and expecting immediate results. Populum provides educational resources to their customers and encourages them to take advantage of Populum's 30-Day Risk-Free trial.

One of the reasons that some people may not be getting the desired results from CBD they are hoping for could be due to not using it consistently. Read more on our blog about reasons why CBD may not be working right for you.

Taking CBD can become a healthy habit over time, just like taking your daily multivitamin or taking an evening walk. Hemp CBD Capsules may be a good choice when it comes to learning to take CBD routinely. Try adding capsules at an appropriate dose to your daily vitamins and pills. It can also help to keep a bottle in your bathroom to be reminded while you are grabbing for the toothbrush and winding down for bed.

Developing your CBD Routine

Now that you’ve determined the desired effect and the type of CBD you’re going to take, now try to develop a routine. This may include taking CBD once or multiple times a day.

The uses for CBD vary, some want to enjoy a calming effect for day-to-day use while others might only use CBD periodically, moisturizing their skin with a hemp-infused lotion or adding it to their coffee. For example, try half a dropper in the morning and half at night for both morning and evening benefits. If you find yourself not enjoying the effects as much during one part of the day, try changing up your routine to a full dose once at night.

There is no exact or right answer to when you should be taking CBD. CBD is meant to help you achieve your wellness goals, and these vary from person to person.

Populum full-spectrum CBD contains the CBC cannabinoid

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